Fourth Green Cross Pharmaceutical Awards summed up

On October 5, 2018, the award ceremony for the winners of the International Pharmaceutical Prize "Green Cross" was held at the Radisson Royal Hotel, Moscow. This is a professional award for specialists of the pharmacy community.

In just four years, the prize has become the leading pharmaceutical award in the country, gaining recognition and earning the high trust of the pharmacy community, pharmaceutical companies, and the public.

The "Green Cross" Prize is the most representative: its Expert Council includes over 600 heads of pharmacy chains, distributors, pharmaceutical and analytical companies, educational institutions, professional associations, media, and advertising agencies. The award is open to specialists and managers of the pharmaceutical community and is ready to consider applications from all interested parties to join the Expert Council.

The winners of the prize were determined through a two-stage voting process by the award's experts. Simultaneously, a vote was conducted on the award's website among the pharmacy community, with more than 15,000 pharmacists and pharmacy technicians participating. Moreover, the winners in a number of categories were determined specifically by pharmacy workers.

The drug Ecofuril, produced by AVVA RUS, won in the category "Balance in the treatment of diarrhea and restoration of microflora.«

Alexey Egorov, General Director of AVVA RUS, highly appreciated the achievements of the company's pharmacologists:

"Our drug Ecofuril rightfully serves as the flagship of the 'Eco' series product line in its segment. For several years, Ecofuril has been winning its place in the hearts of consumers, and now we have also received the approval of industry professionals!"

Olga Gordiyenko, Director of the Kirov branch of AVVA RUS and a member of the Governor of the Kirov Region's Coordinating Council for Entrepreneurship Development, considers this victory also an achievement for the region:

"I thank the Expert Pharmacy Community for the fair assessment of our product. The high evaluation from industry representatives is a recognition of the professionalism of our production staff. Our task is to make the products created by our company the best not only in Russia but in the world."

The "Green Cross" has become not just a symbol of pharmacies, but also a mark of their quality. The prize is rightfully considered an analogue of the Nobel Prize in the pharmacy market. The fact of winning the prize is actively used by pharmaceutical companies and pharmacy chains to promote their products and the company as a whole. The award's logo can be seen everywhere – on television, radio, in professional and popular press, and, of course, in pharmacies. This is precisely why participation and victory in the "Green Cross" Prize is a guarantee of a company's success and high sales.